how to get a certificate google adsense
di bawah ini adalah pertanyaan dan jawaban
Answer questions 1-4 below based on the
following scenario.
Scenario #1: Rebecca has an interior design
blog that is largely images of rooms and accessories that gets approximately
5,000 page views per day. She has just signed up for AdSense and hopes to grow
her business with her ad revenue.
1. When creating her ad units, which ad type should Rebecca choose and why?
1. When creating her ad units, which ad type should Rebecca choose and why?
“Text
and Display” because this creates the most competition in the ad auction and
generates maximum revenue.
2. True or false? Rebecca should start by
placing a 300×250 on her site because this is the highest performing size
overall.
False
3. Rebecca has one main competitor. She doesn’t want their ads showing up on her site and she wants to compromise the least revenue possible. What should she do?
3. Rebecca has one main competitor. She doesn’t want their ads showing up on her site and she wants to compromise the least revenue possible. What should she do?
Enter
the domain name into the Advertiser URL section of the Allow & Block Ads
tab.
4. True or false? Rebecca installs the Google Publisher Toolbar Chrome extension. The Google Publisher Toolbar provides a more detailed view of ads on her site as well as controls to block an ad, a URL or an ad network, or report a problem with an ad.
4. True or false? Rebecca installs the Google Publisher Toolbar Chrome extension. The Google Publisher Toolbar provides a more detailed view of ads on her site as well as controls to block an ad, a URL or an ad network, or report a problem with an ad.
True
Answer questions 5-8 based on the following scenario:
Answer questions 5-8 based on the following scenario:
Scenario #2: Peter has an e-commerce website
selling coffee beans from all over the world. Yesterday, he served 30,000
individual ad impressions. His Ad RPM was $1.50 yesterday.
5. What was his total ad revenue for the day yesterday?
5. What was his total ad revenue for the day yesterday?
$45
6. Peter’s site had a 0.5% Ad CTR on the 30,000 impressions he served. How many clicks did Peter’s ads receive?
6. Peter’s site had a 0.5% Ad CTR on the 30,000 impressions he served. How many clicks did Peter’s ads receive?
150
clicks
7. Peter wants to put a 200×450 on his site. This is not one of the standard AdSense sizes. Can he create an ad unit with these dimensions?
7. Peter wants to put a 200×450 on his site. This is not one of the standard AdSense sizes. Can he create an ad unit with these dimensions?
Yes,
you can use Custom Ad Sizes to design this ad unit.
8. Peter read about a new ad metric called Active View CPM. With Active View CPM advertisers only pay for for impressions when a user views:
8. Peter read about a new ad metric called Active View CPM. With Active View CPM advertisers only pay for for impressions when a user views:
50% of
the ad for at least one second
Answer questions #9-12 based on the following scenario:
Answer questions #9-12 based on the following scenario:
Scenario #3: Cory owns a website for travel
accommodations reviews and has had AdSense ads on the site since 2009.
9. Cory has a 728×90 banner at the top of his
page and he is curious if the 970×90 super leaderboard will perform better.
What is the name of the feature in his AdSense account that makes it easy to
run an A/B test?
Experiments
10. Cory has a 336×280 ad unit on his home page. He sometimes sees a smaller, 300×250 display ad appear in that space. What is most likely going on here?
10. Cory has a 336×280 ad unit on his home page. He sometimes sees a smaller, 300×250 display ad appear in that space. What is most likely going on here?
To
increase competition for some larger ad sizes, display ads of similar sizes can
also appear in the ad slot. So the 300×250 is the highest paying ad available.
11. True or false? Advertisers can choose to bid directly on Cory’s URL through placement targeting.
11. True or false? Advertisers can choose to bid directly on Cory’s URL through placement targeting.
True
12. The AdSense crawler crawls Cory’s site weekly in order to provide data for which kind of ad targeting?
12. The AdSense crawler crawls Cory’s site weekly in order to provide data for which kind of ad targeting?
contextual
targeting
Answer questions #13-16 based on the following scenario:
Answer questions #13-16 based on the following scenario:
Scenario #4: Sasha often does her grocery
shopping and home goods shopping online.
13. Sasha is browsing a website that ranks the
best home cleaning products. On this page, she sees an ad for a new kind of
tile cleaner. Sasha is most likely seeing a(n) ________________ ad.
contextually
targeted
14. While browsing the same site, Sasha sees an ad for the cheddar crackers she typically buys. Sasha is most likely seeing a(n) ________________ ad.
14. While browsing the same site, Sasha sees an ad for the cheddar crackers she typically buys. Sasha is most likely seeing a(n) ________________ ad.
interest-based
15. On the same page, Sasha views a 300×600 ad unit with 5 text ads displayed. How many impressions does this count as?
15. On the same page, Sasha views a 300×600 ad unit with 5 text ads displayed. How many impressions does this count as?
5
impressions
16. If Sasha starts on the homepage, then navigates to an article page, then goes back to the homepage, how many total page views does this count as?
16. If Sasha starts on the homepage, then navigates to an article page, then goes back to the homepage, how many total page views does this count as?
3 page
views
Answer questions 17-20 based on the following
scenario:
Scenario #5: Thomas has received alerts in his
AdSense account that both crawler errors and rejected ad requests are affecting
his overall revenue.
17. The three most common causes of crawler
errors are:
Robot
denied, page not found, content behind a login
18. A rejected ad request occurs when:
18. A rejected ad request occurs when:
Our
crawler sees that an ad unit is within an iframe, which has no content.
19. Thomas visits the AdSense Help Center and
is able to fix the rejected ad requests and the crawler errors on his site.
Now, he would like to test his page speed by using:
The
Page Speed Insights tool
20. Thomas wants to improve his page speed because he knows:
20. Thomas wants to improve his page speed because he knows:
All of
the above.
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Notes:
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